Crisp brand Walkers has once again partnered with Heinz to tease their latest collaboration, via a series of cryptic digital out-of-home and social media activations.

Hinting at the return of what Walkers is calling an “iconic flavour”, the VCCP-crafted campaign will be visible up-and-down the country via a stripped-back out-of-home creative, supported by social media activity.

Featuring both the Walkers and Heinz logos, the work depicts the Walkers logo recreated as a crisp with a smear of sauce to signify the impending collaboration, the full details of which will be revealed in the coming days.

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The campaign follows hot on the heels of last week’s tie-up between Walkers and Lea Perrins Worcester Sauce, which saw a blockbuster promotional push celebrate the return of the flavour for the first time since 2023, centred around the Midland city from which the sauce gets its name.

On the work, Walkers senior marketing lead, Irina Panescu said: “Worcester Sauce flavour crisps have been a fan favourite for years, and we’ve seen overwhelming demand for their return.

“By making Worcester the heart of this launch, we’re not just bringing the flavour back, we’re making it bigger, bolder, and even more Worcestershire-y.”