Mediaocean’s unified global ad tech firm will be called Innovid, following its merger with online advertising company Flashtalking last month.
Mediaocean acquired the separate company Innovid in a £385 million ($500 million) deal in November 2024.
The advertising giant also unveiled the new Innovid’s brand identity, which aims to position the subsidiary as the industry’s most “powerful AI-driven omnichannel advertising” channel.
According to Mediaocean, the global ad tech company is designed to tackle some of modern advertising’s biggest challenges including fragmentation, inefficiencies, restrictions and lack of transparency.
“Following last month’s merger, we moved quickly to establish a future-forward identity, one that unites our stakeholders behind a bold vision for independent ad tech at scale,” said Bill Wise, CEO of Mediaocean.
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“Innovid and Flashtalking share deep legacies, strong customer ties, and a foundation built on innovation, so rather than introduce a new name, we built on those strengths. Innovid has established a powerful market position in CTV and video, which will continue to be growth drivers for our company and clients.”
The new company will provide AI and automation across multiple aspects of ad management such as creation, delivery and optimisation.
Currently, Innovid and Flashpoint operate as separate brands and will integrate into a single, omnichannel platform.
Zvika Netter, CEO and founder of Innovid said: “This marks a new chapter as we create a true alternative to big-tech, walled-garden, and point solutions, one that gives advertisers unrivalled control over their data, creative, and investment decisions with no trade-offs.”
