BBC Studios has been awarded YouTube’s Diamond Creator Award for its work on cartoon character Bluey.
The accolade was given to the commercial studio for reaching 10 million subscribers on the social media platform and was devised to recognise the effort creators put into growing their audiences.
BBC Studios was also awarded the Diamond Creator Award in 2022 for BBC Earth.
Jasmine Dawson, SVP of digital, said: “While subscriber numbers and views are crucial metrics, it’s the passionate engagement of our dedicated fandom that truly highlights the success of this remarkable achievement.
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“BBC Studios has been at the forefront of fostering vibrant, engaged communities, and for Bluey, YouTube co-viewing has revolutionised how we curate and commission our digital content. This approach has played a key role in propelling the brand to become our top global property. With two Diamond accolades, our awards shelf is now gleaming with recognition”.
Since its launch in 2019, the channel has amassed more than 13.07 billion lifetime views.
The global Bluey channel provides viewers with a variety of content, including full episodes, clips, compilations and all-day streams to support parents 24/7.
Nicki Sheard, CEO of brands and licensing at BBC Studios added: “Our digital team are absolutely at the forefront of growing and engaging our fandoms, and this accolade is hugely well deserved.”
“From nurturing advocates and content creators through to creating bespoke content and dedicated channels, social media has played a huge role in driving Bluey’s phenomenal global success,” she added.
