American whiskey firm Southern Comfort threw a party on a train to celebrate the launch of ‘Northern Comfort’, its limited-edition bottle design.
Released in collaboration with Manchester-based rapper Aitch, the spirit company was inspired by the North’s “unique energy and vibrant culture”.
“Sometimes we can be overlooked up here, so Northern Comfort is all about showing love to the culture, a proper celebration of the North,” said Aitch.
The music star hid tickets to the train party across the North of England for the public to find.
This comes after research, conducted by OnePoll.com, showed 64% of northerners are proud of the area they live in.
The study surveyed 2000 adults and found that 37% of respondents believed that people from the region were friendlier than those living in the south.
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It also showcased that respondents living in the North were most proud of their sense of community, whereas southerners were most proud of natural beauty or famous landmarks in their areas.
According to the survey, 74% of Gen Z are influenced by where they live.
Southern Comfort’s spokesperson said: “We’ve always been about bringing people together, no matter where they’re from. With Northern Comfort, we’re celebrating the North’s undeniable energy, community spirit and love for a good time.
“Northerners take huge pride in their culture, from the people to the music, and they know how to throw a proper party. With Aitch leading the charge, we wanted to give the North the celebration it deserves.”
