White Stuff has drafted in music stars from the 1980s for the launch of its archive collection, titled Rewind ’85.

Singers Martin Kemp, Sinitta and Toyah Willcox (above l-r) appear in the campaign, which showcases 17 classic pieces from the fashion retailer.

Led by brand director Julia Monro and the in-house creative team, the nostalgic collection aims to emulate the spirit of the clothing firm’s 1980s and 1990s catalogues.

Rewind ’85 will aim to brings a modern twist to past customer favourites, from graphic t-shirts first sold to skiers in 1985, to the ‘90s surfer style half-zips.

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“We’ve built such a loyal customer base since White Stuff started 40 years ago, and while we’re proud to be the modern brand we are today, we never want to forget our heritage,” said Jo Jenkins, White Stuff’s CEO.

“Our 40th birthday felt like the perfect time to reboot the nostalgic White Stuff designs which customers remember fondly and have been asking us to bring back. Who knows, perhaps they will be here to stay.”

To build anticipation, White Stuff polled its fans via social media on which items they would most like to see in the collection. Rewind ‘85 will be available exclusively via a retro hotline number, through to 6 March, after which it will drop in stores.