Uber for Business is targeting London City Airport business travellers with a new out-of-home campaign that showcases how the service can help streamline corporate travel.

Featuring static and animated digital displays across key touchpoints in the arrivals hall at the airport, the ads are set to reach an estimated 300,000 monthly passengers.

Running throughout March, the series of executions will feature a range of business-specific copy such as “From flight mode to work mode” and “From runway to work day.”

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Victoria Kerr, Uber for Business director of marketing EMEA, said: “London City Airport is the gateway to the city for thousands of business travellers, making it the perfect place to highlight how Uber for Business can make onward journeys smoother – whether it’s straight to a meeting, an event or a hotel.”

“This campaign is all about raising awareness, so that when you’re on a work trip, you know to toggle to your business profile. That means keeping personal and business rides separate, unlocking premium ride options, and making expense management effortless—so you can focus on what really matters,” she added.

The work will also include a wayfinding signage deal with London City Airport to help passengers more easily navigate from baggage collection to the most convenient Uber pickup areas.