Irish sausage makers Richmond aims to be the “go-to choice” for family mealtimes, with its new ads.
Devised by independent creative agency Initials CX, the campaign titled ‘Good Times at Tea Times’ was brokered by media group Dentsu Ireland and Sky Media.
Sadie Majer, head of copy at Initials CX, said: “Richmond sausages are a staple in most of Britain’s households, so it’s been a real joy showing a window into that reality and celebrating those warm, normal moments mealtimes are often centred around.”
Comprised nine idents, the marketing drive will run between March and September 2025 on Channel 5.
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Lauren Pizey, head of brand at Richmond, added: “We’re delighted to be partnering with Channel 5’s teatime moments in 2025.”
“Over the 7 months the idents are live, we hope to comfort and inspire our consumers, showcasing our tasty Richmond sausages in the nation’s favourite dishes,” she added.
The creative will highlight Richmond’s product range, including its pork, chicken, meat-free and extra tasty lines.
The 10-second spots feature a family of six celebrating “authentic, relatable meal occasions.” It aims to show a realistic portrayal of a family mealtime, such as siblings arguing over who has the biggest portion or parents enjoying a date night.
