Primark has launched a try-before-you-buy interactive tool on Pinterest as part of its 2025 spring homeware campaign.
The brand’s consumers can use the ‘Pinterest Collages’ tool to style the new collection, which features floral crockery and pink frill bedding.
Consumers can purchase the collection by using the product links on ‘Collages’, which link to the store’s Click and Collect service or in store throughout March.
Primark fans are also able to attend Pinterest Collage “Masterclasses” at the brand’s London Oxford Street East, Belfast, Liverpool and Glasgow stores.
As part of the wider campaign, activations will take over Pinterest’s Spotlight, shopping ads and home feed.
The collection will feature in the retailer’s window displays nationwide, including stores in London, Manchester and Edinburgh.
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Primark head of design Sinead McDonagh said: “Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget.”
“That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless. Whether you prefer a minimalist vibe or playful patterns, here’s how to bring the latest trends into your space without breaking the bank,” she added.
The collection was based on Pinterest predictions for spring trends and include the aesthetics Cosy Cottage, Minamaluxe and Dainty Decor.
Heather Clark, head of retail at Pinterest UK added: “We’ve seen searches rise for pastel palettes, an understated luxury aesthetic, and darling furnishings, and with new ways to shop Primark’s trend-certified home range, it’s now even easier to bring this inspiration to life.”
