Performance venue and theatre company The National Theatre’s (NT) latest campaign offers behind-the-scenes insights into its impact on communities worldwide.
Devised by creative communications agency Exposure, the spot is part of its ‘Stories Start Here’ fundraising platform, which was launched in 2024.
The platform aims to raise £125 million of revenue and capital funds for upgrades to the National Theatre building.
The two-minute film is narrated by British actress and NT alumnus Olivia Colman. It features the NT building taking a tour of the world.
Colman said: “For the past 60-plus years, the National Theatre has been a showcase for brave, crazy, beautiful ideas. As a hub of creativity, the National Theatre’s contribution to the world of theatre is immeasurable.”
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“I am thrilled to be the voice of the ‘Stories Start Here’ film and hope everyone will watch it and see how brilliant and inspiring the NT is – on stages, screens and in classrooms around the world.” she added.
The National Theatre hires 2,200 people every year and the company’s apprenticeship programme is highly successful with 90% of apprentices going on to be employed within the wider sector.
Rufus Norris, director and co-CEO of the National Theatre, said: “The National is the physical and virtual meeting point, where the most creative minds working in theatre today turn some of the biggest stories of our times into unforgettable experiences for audiences worldwide.”
“This film draws attention to the broad impact of our work as a charity and is a celebration of the diverse ways in which we continue to harness the power of theatre to inspire stories that resonate with people everywhere,” he added.
