Marketing Beat explores Amnesty’s gritty new campaign, including why it has been deemed too “political” for TV, and how it uses the drama genre to get audience’s attention.
Purpose over profit: 7 campaigns where Adland is making a difference in 2024
Marketing Beat looks at seven examples of great campaigns that appeal to our better nature, as Adland puts purpose above profit.
Olivia Colman stars in gritty new Amnesty International spot
Olivia Colman is starring in a gritty new Amnesty International spot which highlights the deterioration of human rights in Great Britain.
Olivia Colman stars as oil-guzzling CEO in latest MakeMyMoneyMatter campaign
Olivia Colman stars in potty-mouthed campaign for MakeMyMoneyMatter, raising awareness of the connection between pensions and fossil fuels.