Payment network Mastercard has unveiled a new campaign to help young people enter the creative industries, to celebrate 27 years as the headline sponsor of The Brit Awards and partner of the Brit School.
The campaign, designed and executed by PR agency The Academy, features a series of YouTube videos hosted by broadcaster Vick Hope and singer-songwriter Ella Eyre.
The video series, titled ‘Mic Drop Talks,’ provides UK students with advice on breaking into the creative sector.
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Charlie Carrington, senior vice president, marketing and communications, UK and Ireland, at Mastercard, said: “As a proud sponsor of music and the arts, we want to connect people to their passions and what better way to do that than by supporting the next generation of talent who want to pursue a career in the UK’s world-leading creative industries.
“This campaign was created to inspire, support and inform students across the UK and is a fantastic way to celebrate our 27th consecutive year sponsoring The Brit Awards and partnering with The Brit School.”
The creative campaign was led by the creative agency McCann. Social media agency Big Group managed the social marketing campaign and media agency Carat UK handled the media planning and strategy.
