Mother Design managing director Kathryn Jubrail explains why she’s frustrated that marketers are missing out on the power of sound.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
Lionel Messi surprises awe-stricken young fans in latest Mastercard activation
Lionel Messi has partnered with Mastercard to release a new UEFA Champions League mascot kit, revealed in a brand activation featuring the…
Dream factory or cash cow? Why Guinness World Records is still thriving at 70
MB speaks to Guinness World Records’ Marco Frigatti about how diversification has enabled the brand to remain globally competitive at 70.
World Federation of Advertisers unveils new global leadership team
The WFA has announced its new leadership team, with various senior appointments being made from advertiser associations and global brands.