High protein dairy brand Nestlé Lindahls supports “all fitness journeys” in its new multi-channel UK campaign.

As part of its creative platform ‘Good Move’, the marketing drive highlights the importance of refuelling and will be shown on ITV, Sky, Channel 5, Channel 4, and the Food Network.

The brand said it is conscious that not everyone attends the gym regularly and wants to view the “high-intensity messaging” that often comes with fitness.

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The animated campaign will also run across broadcast video-on-demand and social media channels until 31 March.

Matt Davis, marketing manager at Lactalis Nestlé Chilled Dairy said: “We believe in the importance of being there to support our consumers at whatever stage of their fitness journey they might be at, and partnering with them to meet their goals.”

“With this multi-channel campaign, we’re excited to see what new audiences we’re able to reach and connect with, as they embark on their own journeys with us as their perfect protein partner,” he added.

According to Lindahls, it aims to reach both its existing customers and a new consumer base through its multi-channel campaign.