Content producer and digital media network Little Dot Studios has renewed its social media partnership with Women’s Professional Leagues Limited, which runs the Women’s Super League.

The two-year extension will see the firm’s sports-specialist label Little Dot Sport continue to work to help drive the popularity of professional women’s football across all digital platforms.

Since the start of the partnership four years ago, the Barclays-sponsored Women’s Super League (WSL) has now become the most-followed domestic women’s football league in the world.

“Little Dot Sport has been a fantastic partner in driving the growth of our social platforms, helping us engage and expand our audience in new and innovative ways,” said Catherine Rowley, Women’s Professional Game head of brand marketing.

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“Their deep understanding of the women’s football community and shared commitment to elevating the game have been instrumental in our social media success. As we enter this next phase, we have bold ambitions to take our digital presence to the next level, and we’re excited to continue working together to bring fans even closer to the action.”

The move will see the WSL continue to be amplified by Little Dot across vital channels for engagement such as YouTube and X, but also TikTok, Facebook and Instagram.

Little Dot Sport MD, Robbie Spargo added: “Whilst working with the brilliant Women’s Professional Leagues team over the past four years, we’ve witnessed incredible growth in fan engagement, and this renewal gives us the perfect platform to inspire even more fans and the next generation of players.

“Our goal is to bring fans closer to the action, tell the amazing stories of these athletes, and amplify the visibility of women’s football worldwide.”