The Chartered Institute of Marketing (CIM) and The African Marketing Confederation (AMC) have collaborated to “foster the advancement” of the marketing industry in Africa and the UK.
The partnership will support marketing professionals in both regions throughout their careers, giving them access to resources to further develop their skills and improve the performance of their organisation.
The two bodies will align their marketing standards, education and qualifications.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Chris Daly, chief executive of CIM said the “formal collaboration” was founded on a “mutual vision to elevate the marketing profession”.
“The strategic partnership, will also see CIM provide access to its Global Professional Marketing Framework, with the aim of aligning AMC’s standards to the framework, creating a pathway for marketers to advance their careers both in the UK and across Africa,” he said.
“We see this partnership as just the start and look forward to working closely with AMC to enhance our agreement and introduce new benefits to both audiences. Together we will empower marketers to navigate key challenges, seize opportunities, and make meaningful contributions to society through their expertise and leadership,” he added.
Helen McIntee, president of AMC said: “CIM and AMC are united by a shared vision to elevate the marketing profession. This collaboration provides marketers extensive opportunities for professional growth, including broader access to training, qualifications, cutting-edge thought leadership, and insights into emerging trends.
“By empowering marketing professionals in Africa and the UK, we will equip them with the skills needed to navigate uncertainty and drive business growth, ultimately benefiting society as a whole.”
