Banking group HSBC UK has launched a new out-of-home focused campaign to showcase its Premier banking proposition, which aims to upgrade its clients’ experiences.
Developed in partnership with creative agency VML, ‘Everything’s Premier’ will run across a range of high-impact out-of-home sites across London, including Canary Wharf, Bank, St Pancras International and Waterloo.
The work will highlight how HSBC’s new Premier account can help transform everyday banking into an “exceptional experience”, offering all-new services across health, wealth, travel and international banking.
With media planning and buying handled by OMG and PHD, a series of immersive assets have been produced to support the main campaign, such as a 3D billboard at Piccadilly Lights, and a large-scale projection onto City Hall.
“We’re thrilled to be able to launch our new marketing campaign to celebrate our revamped Premier proposition”, said Becky Moffat, HSBC UK’s CMO.
“From iconic media placements like the Piccadilly lights right through to our public website, this campaign is a truly integrated full funnel campaign with a bold new creative direction that will stand us apart from the competition.”
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The bank’s campaign will also be seen across London’s transport portfolio, with TfL buses wrapped in a ‘standout black premier’ creative, and an interactive experience taking place at Waterloo station.
VML UK creative director, Mike Watson said: “This campaign is a bold celebration of what it truly means to bank without limits.”
