Fast food chain KFC has launched the latest work in its ‘Believe’ brand platform, celebrating what it calls its ‘ultimate cult product’, the Zinger Double Down bunless burger.
Crafted by the brand’s UK agency of record Mother, the avant-garde style ad series parades the new burger in an almost hypnotic fashion – reminiscent of last year’s ‘Believe in chicken’ ad.
Centred around the five surrealist spots, the campaign will be pushed out via TV, video-on-demand, digital out-of-home and social media, with a suite of guerrilla marketing activations set to support the lead creative.
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“Using ‘doubliminal’ messaging, we’re altering people’s perspective on the world, so that whenever they see any mundane ‘double’ objects out in the wild, they immediately think of the Zinger Double Down,” said Phoebe Syms, KFC UK and Ireland brand manager.
The hypnotic spots were designed using a mix classic production techniques and more recent technological advancements to blend live-action footage, animation and AI-generated elements into a coherent whole.
Mother ECD, Martin Rose added: “Each film begins with a totally different look and feel to lull the audience into a false sense of security, before unexpectedly morphing into Zinger Double Down.”
