Online home improvement brand Victorian Plumbing has partnered with former England, Liverpool and Tottenham striker Peter Crouch for a new campaign discussing bathroom habits.

Having more recently become known for his popular podcast series, Crouch stars in ‘Boss Your Bathroom’ in a mock sports-presenter capacity, commenting on a couple’s bathroom makeover.

To support the campaign’s 30-second spot, Crouch has also taken part in an interview with the brand to lay bare his own bathroom habits in more detail.

“Our new ‘Boss Your Bathroom’ campaign gives bathroom renovations a fun and unexpected take, with Peter Crouch providing a play-by-play commentary from the best seat in the house—the toilet,” Victorian Plumbing digital marketing manager, Alex Woods said.

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“As the couple tackle their bathroom transformation, Crouch’s witty commentary keeps the action entertaining and memorable. But the ultimate challenge looms: can they handle it on a cold, rainy night in Stoke?

He continued: “This campaign goes beyond Alice and Dennis’ journey—it’s about helping you make your dream bathroom a reality. Whether you’re looking for a luxury home renovation or to dip your toe into bold design, Victorian Plumbing is here to inspire and guide you every step of the way.”

Set to run across major UK TV channels this week, the work marks the latest in a long line of campaigns to which Crouch has lent his support, which has most recently included brands such as Ariel and Alpro.