John Lewis Money has been unveiled as an official partner of the England national rugby team ahead of the upcoming 2025 Six Nations Championship.
The move will see the financial services arm of the John Lewis Partnership supporting both the men’s and women’s sides, with its branding set to feature at locations throughout Twickenham Stadium from 8 February for all England home matches.
The partnership will also include a variety of perks for John Lewis Money customers, who will be able to gain access to tickets and exclusive experience giveaways.
“We’re thrilled to partner with England Rugby in what is going to be an action-packed year starting with the Guinness Six Nations just around the corner. With such a strong overlap between our customer base and rugby fans, England Rugby is the perfect partner to take our brand awareness to the next level,” John Lewis Money director James Mack said.
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“As well as a fantastic platform to connect with fans and support the growth of the game, we’re looking forward to sharing the benefits of this partnership with our customers and internal Partners alike.”
He continued: “From matchday ticket competitions through to player meet and greets and community initiatives, we have exciting plans ahead and are already looking forward to further deepening our relationship with England Rugby over the coming months and years.”
The lucrative sponsorship deal comes at a crucial juncture for John Lewis Money as it unveils a freshly-revamped brand identity and a slew of new product releases.
RFU executive director of engagement and business growth, Claudio Borges added: “We’re really pleased to welcome John Lewis Money as a partner of England Rugby. There is great alignment between our two brands and we look forward to developing our relationship over the coming years.”
