Industry action group Clean Creatives is calling out some of the advertising world’s biggest names for working with fossil fuel firms, with a provocative out-of-home campaign.

Running across both sides of the Atlantic, the work criticises Edelman’s Richard Edelman, WPP’s Mark Read, Havas’ Yannick Bolloré and IPG’s Philippe Krakowsky, for accepting lucrative deals to promote fossil fuel firms.

The group’s ‘Yearbook’ campaign features digitally ‘de-aged’ photos of each of the men, describing their potential dreams and aspirations before they began working with ‘big oil’.

“We wanted to use bold, unusual creative and placement to show that working with fossil fuels is not just a betrayal of the planet – it’s a betrayal of the guiding ideals of the creative industry and its employees,” Clean Creatives executive director Duncan Meisel said.

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“Every creative professional starts out with a dream, and that dream is never to pollute the planet. These CEOs have clearly forgotten that, and they’re taking the rest of the creative industry into their nightmare by working with the world’s biggest fossil fuel polluters as the planet overheats.”

He continued: “Advertising and PR agencies that no longer work with fossil fuels will not only be on the leading edge of the future of the industry, they’ll be honouring the past dreams that got them into this work to begin with.”

Out-of-home executions calling out WPP’s Mark Read can currently be seen throughout London in Shoreditch, Soho, Marylebone, Clerkenwell, South Bank, Lambeth/Brixton and the East End.