Health and beauty retailer Boots has launched a new campaign to show shoppers how to achieve better value without compromising on the quality of the products they buy.
The film ‘Snap Your Savings’, devised by The Pharm, features customers sharing their recent purchases and the savings they have made on them with the tagline: “Now that’s the smile of a savvy saver.”
The advert will run across TV, video-on-demand, digital audio, digital out-of-home, print, YouTube and social media.
The retailer will also use first party targeting to reach consumers who have bought low-cost items in categories such as dental care, skincare and cosmetics within the past year.
Boots chief marketing officer Pete Markey said: “We know everyone loves bagging a bargain, particularly at this time of year, and at Boots, we’re making it easier than ever for our customers to get the best for less. With great offers across both health and beauty, essential products at £2 and under, thousands of exclusive savings through Price Advantage and tailored offers on the Boots App, there are many ways that customers can spend less on the things they need.
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“The new ‘Savvy Saver’ campaign celebrates that smart, shrewd mindset and the joy of finding the perfect product at the perfect price. Whether it’s a beauty essential, a healthcare must-have or a little treat, we’re committed to delivering incredible value across our entire range.”
In line with the new campaign, shoppers can save up to 50% off brands such as No7, Oral-B, L’Oreal, Colgate, Olay, Garnier and Nivea.
Boots advantage card members can get up to 50% off brands such as Champneys, SheaMoisture, Ted Baker, Aussie and Vaseline.
Consumers may also be able to save on everyday favourites with a selection of everyday essentials available at £2 or less. This includes brands such as Dove, Lynx, Listerine and Radox.
The retailer has also stated consumers can save on beauty products with its best of beauty line, featuring brands such as 17, Mielle and Natural Collection, starting at £3.
