Easyjet and Easyjet Holidays have unveiled a fully integrated campaign for the winter sales period.
The ‘Big Orange Sale’, devised by creative agency VCCP, is made up of content that was shot by creators from across Europe.
VCCP creative director Richard Nott said: “When I’m looking to get away, probably my biggest inspiration these days is what pops into my feed. And that’s increasingly true for many of us. Frankly, content creators have become better advertisers of travel than the travel brands themselves. We wanted to learn from that – to show travel in a way that’s more spontaneous, visceral and joyful.”
The travel firms latest campaign is part of its ‘Get Out There’ brand platform, which first premiered in the summer of 2023.
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According to the travel firm, the campaign is made of a series of 20” films as well as social first and static assets.
Easyjet marketing director Gabriella Neudecker said: “We’re so proud to get our first campaign created by our new creative and production approach out there. ‘The Big Orange Sale’ aims to communicate a joyful, spontaneous vision of travel – which, thanks to our new process, can be adapted across all media formats. This approach reflects how easyJet has evolved as a business, as well as how our customers consume media.”
The campaign will run across TV, video-on-demand, online video, social video, static, display, web and app until 4 February.
CEO VCCP London Andrew Peake added: “The challenger spirit runs through everything we do at VCCP. So, working with easyJet, it made perfect sense to create a challenger approach to creative and production for the latest iteration of the Get Out There campaign – allowing us to produce content at the scale needed for the fragmented media landscape without compromising on creativity, craft and effectiveness.”
The campaign will run across TV and VOD, OLV, audio, social video and static, plus display, web and app until 4th February.
Media strategy and planning was completed by media agencies T&Pm and Kepler, and production was completed by Oliver.
