Yorkshire Tea is catering to customers with different “brewing needs” in its latest campaign.
The ‘Decaf Declarer’ ad has been devised by the creative agency Lucky Generals.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
According to Yorkshire Tea the spot, directed by Andy McLeod of Rattling Stick, showcases how its decaffeinated tea tastes just as good as the regular version.
In the ad, drinkers across the country use the ‘Decaf Declarer’ to differentiate between their cups of tea. They are shown serving cups of tea while a small, blue, flashing bulb loudly declares: “Attention Decaf”.
