Morrisons offers 10% discount after systems glitch

Morrisons is set to launch food and drink sampling in stores up and down the UK to help customers become more familiar with their products.
AgenciesMarketing StrategyNews

Morrison’s is offering a 10% discount to its More Card Customers after an IT glitch meant customers were unable to redeem discounts on their loyalty cards.

The glitch also caused some customers’ Christmas food deliveries to be postponed on Monday morning.

According to the supermarket, its top 100 More Card prices will be applied to all shoppers, even if they are not members of its loyalty scheme.

A 10% discount will be applied across More Card customer’s entire bill (apart from in Scotland where the law states alcohol cannot be discounted)


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


The store has said any customers who brought their shopping before the 10% discount was introduced on Monday may go back to claim the discount.

The retailer’s full statement reads: “Today we are experiencing some system issues which are affecting our More Card customers. For More Card customers who have Morrisons Fivers to redeem, these will be done manually in-store by colleagues.

“All our stores have now made the top 100 More Card prices the regular price – including the 10p veg deal, turkeys, spirits, and champagne. And in addition, we will give More Card customers an extra 10% off their entire shop as an apology. Thanks – Your Morrisons Team”

AgenciesMarketing StrategyNews

Morrisons offers 10% discount after systems glitch

Morrisons is set to launch food and drink sampling in stores up and down the UK to help customers become more familiar with their products.

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

Morrison’s is offering a 10% discount to its More Card Customers after an IT glitch meant customers were unable to redeem discounts on their loyalty cards.

The glitch also caused some customers’ Christmas food deliveries to be postponed on Monday morning.

According to the supermarket, its top 100 More Card prices will be applied to all shoppers, even if they are not members of its loyalty scheme.

A 10% discount will be applied across More Card customer’s entire bill (apart from in Scotland where the law states alcohol cannot be discounted)


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


The store has said any customers who brought their shopping before the 10% discount was introduced on Monday may go back to claim the discount.

The retailer’s full statement reads: “Today we are experiencing some system issues which are affecting our More Card customers. For More Card customers who have Morrisons Fivers to redeem, these will be done manually in-store by colleagues.

“All our stores have now made the top 100 More Card prices the regular price – including the 10p veg deal, turkeys, spirits, and champagne. And in addition, we will give More Card customers an extra 10% off their entire shop as an apology. Thanks – Your Morrisons Team”

AgenciesMarketing StrategyNews

RELATED STORIES

Most Read

Latest Feature

Latest Podcast

Menu