Online real estate website Zoopla has launched a new brand platform, with ads voiced by award-winning actor Michael Sheen, to show consumers they can “Win at Moving”.
The brand platform, developed by creative agency Lucky Generals and media agency Zenith, will launch on Christmas Day.
‘Win at Moving’ features the track by You Too Can Woo, which was exclusively created for the ad.
According to the online real estate agent, the ad has been made in a similar style to many sports ads to reflect how challenging moving home can feel to some.
Chief operating officer at Zoopla Rich Hayes said: “Moving home isn’t an easy feat for consumers and we wanted to acknowledge this whilst at the same time celebrating the everyday heroes, including estate agents who help make it happen.
“By providing the right tools and insights required to ‘Win at Moving’, we’re firmly establishing ourselves as the crucial moving partner.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
The campaign sees Sheen asking viewers “What Makes a Winner?” as footage of home buyers and sellers plays on screen. The montage includes a homebuyer in the suburbs, a man placing a for sale sign on his front lawn in slow motion and a family putting their home on the market.
The campaign will run across TV, digital channels, broadcast video-on-demand, YouTube and social media sites.
Lucky Generals creative director Gareth Morgan added: “Moving house can feel like an endurance sport at times. It’s pain. It’s suffering. It’s self-doubt. But Zoopla has got all the amazing tools you need to push through the pain barrier, achieve your moving dreams, and claim the ultimate prize… a two up, two down with period features and a conservatory.”
Rival property website Rightmove is also launching a new ad on Christmas day.
