Music streaming platform Spotify has partnered with Budweiser for its first UK Spotify AUX event in Manchester.

The event ‘Spotify Presents: Music Depot Brought to You by Budweiser’ will be headlined by Stockport-based band, Blossoms and supported by DJs Rowena Alice, Chaise, and Tinea Taylor. In addition to live music, there will be exclusive merch giveaways and flash tattoos.

According to alcohol brand Budweiser, the event gives music fans “new ways to connect with music”.

AB InBev at Budweiser UK global brands director Europe Jessica McGeorge said: “Music has always been a part of Budweiser’s DNA. From iconic moments in music history to our longstanding support of artists and live performances, we’ve always believed in the power of music to unite and inspire.

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“Partnering with Spotify allows us to take this commitment even further, providing fans a chance to experience their favourite artists live while enjoying the smooth, refreshing Budweiser.”

Spotify AUX was launched in the US to offer experiences for advertisers and brands, running events such as Spotify Beach at the Cannes Festival and the FanDuel Party at this year’s Superbowl.

The streaming giant’s head of UK and Northern Europe sales Ed Couchman added: “Spotify is committed to deepening the connections between artists, brands, and fans. Since launching AUX Live Experiences in the US earlier this year, we’ve seen that our branded live events aren’t just concerts and talking heads; they’re cultural moments that get people talking and deliver results for advertisers. That’s why I’m thrilled to share that AUX Live Experiences is now available as a new offering in the UK.

“With Budweiser as our first partner, I’m excited to bring to life our first AUX Live Experience in Manchester, offering local music fans an unforgettable experience.”