Dentsu-owned digital marketing agency iProspect’s Capri Sun campaign has generated a 17% boost in sales for Capri Sun Orange Zero Sugar in stores supported by digital out-of-home across the UK.

Stores located closer to an advert reported a 24% increase in sales for Capri-Sun Orange Zero Sugar.

Capri-Sun UK senior marketing manager Anke von Hanstein said: “We are delighted by the results of the campaign. By combining bold, eye-catching, and audience-relevant creatives with unique insights on behaviour and impact, we were able to promote the advantages of our zero-sugar range to key audiences.

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“The campaign marks another significant investment in our brand and its future in a key European market, as we continue to focus on increasing market share and awareness of our range of products.”

According to the digital marketing agency, the campaign, which ran from April to September, aimed to build awareness for Capri Sun’s zero-added sugar product range among families.

Iprospect reported that digital out-of-home activity reached over 14 million people and generated over 30 million impressions.

Iprospect CEO James Bailey said: “2024 has been incredibly rewarding. We have launched a new product range with new innovations for iconic household brands like Capri-Sun.

“The campaign took a completely holistic approach to engagement, moving from only point of sale to include roadside and play centre ads that delivered tangible results on Capri-Sun’s bottom line. We are all excited to partner on the next campaign and continue to push boundaries.”