Premium Italian sparkling drinks brand Sanpellegrino has redesigned its iconic cans range in the UK. 

The refreshed packaging is part of the brand’s strategy to cement its position in the UK market. The new design pays homage to Sanpellegrino’s Italian roots, craftsmanship and heritage.

The new visual identity reinforces the firm’s distinctive attributes of sun-ripened fruits and Italian identity. 

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Key features of the redesign include bold and vibrant colours inspired by the citrus flavours of the range, highlighting the provenance of ingredients and top-of-pack storytelling on multipacks.

The redesign comes as the Nestlé-owned outfit is also introducing a new addition its fruit-flavoured sparkling drinks range – Sanpellegrino Zero Added Sugar. 

“The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices,” said Aryna Yersak, brand manager at Sanpellegrino.