The Aston Martin Aramco Formula One team has launched its ‘Creator Collective’ in partnership with Tiktok, aimed at finding five new content creators from across the UK.

Through the initiative, Aston Martin Armaco seeks to “bring passionate fans and creators closer to the F1 world”. Successful candidates will be provided with mentorship from the Formula One team’s videographers, editors and content strategists.

Aston Martin Aramco Formula One team CMO Rob Bloom said: “Together with our partner TikTok, we are delighted to launch Creator Collective as the next stage in our shared mission to provide a platform for creators to tell the Formula One story in their own unique and inspiring ways.

“The Creator Collective will receive unprecedented access to our team, talent, and sport, together with mentorship from some of the very best creatives currently working in Formula One. Through the Creator Collective, we aim to produce insightful, fun, and highly engaging content for fans to enjoy worldwide while providing creators with a springboard to amplify their reach.”

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The winning applicants will also be given exclusive access to events and paddocks, as well as a tour of the AMR Technology Campus at Silverstone and a workshop at the social media platform’s headquarters.

Aston Martin Aramco will run the programme through the 2025 season with applications closing on 13 January.

TikTok Sports marketing lead Europe Aoife Moran said: “At TikTok, we’re always inspired by the incredible creativity and passion of our community, especially in sports. This initiative with the Aston Martin Aramco Formula One Team provides us an opportunity to elevate diverse voices in motorsport. We’re excited to see how the creators in the Creator Collective bring fresh perspectives to the F1 world, connecting fans with the exhilaration and stories that make motorsport so captivating.”