The Incorporated Society of British Advertisers’ (ISBA) director general, Phil Smith, has announced his decision to step down from the position in mid-2025.
Smith will continue as Chair of Origin, ISBA’s prototype cross-media audience measurement solution.
The trade body has appointed a Nominations Committee from its council and officers consisting of Ben Rhodes, Taide Guajardo, and Marg Jobling. It will report to Pete Markey, ISBA’s president.
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Phil Smith said: “Serving ISBA’s members has been the best role of my career. I look forward to focusing my efforts on driving the success of Origin and will support the Nominations Committee in every way I can in finding an energetic new Director General to take ISBA as an agent of positive change to the next level.”
Pete Markey added: “We would like to thank Phil for the drive and purpose he has brought to ISBA over the last eight years.
“We are committed to finding strong leadership to continue to energise ISBA and look forward to working with Phil as he brings to fruition the answer to advertisers’ demand for accountable cross-media measurement”.
