The ISBA has launched a ‘Responsible Retail Media Framework’ to drive standardisation across definitions, data availability, attribution…
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
ISBA appoints new director of agency services Nick Louisson
The Incorporated Society of British Advertisers (ISBA) has appointed Nick Louisson as its director of agency services.
NatWest CMO Margaret Jobling named ISBA president with immediate effect
NatWest chief marketing officer, Margaret Jobling has been appointed as the ISBA’s new president, replacing Moneysupermarket CEO Peter Duffy.
Advertisers react to the Queen’s speech
The Queen’s speech, read by Prince Charles yesterday has solicited a response from the advertising community.