Buy now, pay later provider Clearpay has named Bountiful Cow as its media planning and buying agency, after a three-way competitive pitch process.

The media agency will be tasked with maximising audience engagement and delivering a “relative advantage” against competitors.

Clearpay vice president of marketing Joel Moran said: “The consumer-centric business model of Clearpay has disrupted traditional finance, which has led us to building a loyal and engaged base of customers who love the simplicity of our product and the way it works.

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“We will be looking to Bountiful Cow to grow this base even further with outstanding and highly creative executions.”

Bountiful Cow CEO, Adam Foley said: “Bountiful Cow’s Relative Advantage approach is perfect for achieving Clearpay’s ambitious growth plans. This approach seeks unconventional media channels that go against category norms, to create stand-out campaigns and grow market share in unique and underused spaces.”

Clearpay which is also known as Afterpay in the US, Australia, New Zealand, and Canada, was founded in Australia in 2014.

It launched in the UK in 2019 and globally has more than 24 million users.