London-based agency Brothers & Sisters has launched a dedicated sports practice – Brothers & Sisters Sports Club – to offer a more tailored service to its growing list of sports-focused clients.
The new division will kick-off with launch client WTA Ventures, the global rights holder and commercial arm of the professional women’s tennis tour.
This latest win comes off the back of the creative outfit’s blockbuster campaign for sports broadcaster TNT Sports, which holds the UK TV rights for the UEFA Champions League.
“At a time when investment in sport is growing globally and everyone wants to find an edge to maximise the value of their rights, we don’t think the answer is just about data,” Brothers & Sisters founder and ECD, Andy Fowler said.
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Former Sky brand director and chairman of the Tour De France-winning Team Sky, Robert Tansey will take up the position of agency chairman. Brothers & Sisters Sports Club will be based in the same offices as its parent firm and will also operate under the same not-for-profit principles.
“We believe creativity is a commercial accelerator and that’s why our clients have trusted us with £20 billion of sports rights. Robert understands this better than most, having been our client on some of our most outstanding work, and we are more than excited to work with him again,” added Fowler.
Tansey added: “I’m delighted to be working with Brothers & Sisters again. They have consistently proved themselves as the very best creators of sports campaigns and, with the launch of Sports Club, we can now bring that expertise to a broader range of sporting clients.”
