Self care brand Radox has announced a new partnership with London Marathon Events. The two-year agreement sees Radox become the official bath and shower gel partner of the TCS London Marathon, supporting and energising participants throughout their training journey.

The brand’s extensive range of bath and shower products, including its essential Muscle Soak bath soaks and salts, will aid in recovery as runners take on the challenge of 26.2 miles past London’s most iconic landmarks next April.

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“As a heritage British brand, we are proud to be part of this amazing event in London,” said Zoe Thompson, senior brand manager at Unilever.

“Radox is committed to supporting and energising people throughout life’s challenges, whether that’s the TCS London Marathon or daily life. We can’t wait to be waiting at the finish line to celebrate with all the participants next April.”

The announcement follows on from the Unilever-owned brand’s blockbuster return to TV advertising earlier this year, with a £7 million campaign putting an end to a three-year hiatus.

“Running a marathon takes courage, determination and resilience,” added Hugh Brasher, CEO of London Marathon Events, “Radox is the perfect partner to support participants throughout their TCS London Marathon experience.”

The 2025 TCS London Marathon will take place on Sunday, 27 April 2025, for the 45th time.