EasyJet has enlisted creative consultancy Oliver to revolutionise its marketing operations through the creation of a new in-house agency, Parasol Studio.

The new creative proposition will aim to enhance the airline’s production and design capabilities to meet its business’ demands. Oliver, which is exclusively dedicated to designing, building and running in-house agencies for brands, will play a crucial role in this transformation.

Parasol Studio will function as an integrated solution for campaign design, copy, video creation, translation and publishing. The agency will be able to leverage Oliver’s technology to harness AI, support data safeguarding, content automation and accurate briefing.

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“EasyJet wanted a partner that would bring the flexibility and scalability required to effectively support peak marketing moments across many European markets,” Matt Baldwin, CEO, EMEA at Oliver, said.

“We are delighted to help them meet this goal by establishing a dedicated in-house marketing ecosystem, headquartered in Madrid and complemented by an extensive, global offshore team.”

Gabriella Neudecker, EasyJet’s marketing director, added, “Together with our new partner, OLIVER, we are building an in-house marketing ecosystem that will help deliver exceptional work while embracing innovation and efficiency and supporting our strategic ambition to deliver ease.

“We look forward to working closely with OLIVER and our broader marketing team as we continue to reinvent marketing at easyJet.”