Global entertainment giant Disney has enlisted the services of Oscar-winning director Taika Waititi for its highly anticipated 2024 Christmas ad, ‘The Boy and the Octopus’.
The brand’s heartwarming story follows a young boy who discovers an unexpected companion during a seaside holiday, an octopus that attaches itself to his head. On returning home, the child forms a genuine bond with the animal, introducing it to the wonders of life on land.
Disney fans will be pleased to discover hidden references to beloved films such as Moana, Lilo and Stitch and Toy Story throughout the short.
Developed in partnership with creative agency Adam&EveDDB and produced by Hungry Man, the short has been released in support of the vital work of the Make-a-Wish charity.
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The film also includes a rendition of Part of Your World from The Little Mermaid, recorded by a 60-piece orchestra at Abbey Road Studios. The short will be accessible to audiences worldwide via YouTube and Disney+.
“We’re thrilled to collaborate with Taika Waititi on this timeless story of childhood friendship against the backdrop of this magical season,” said Disney’s chief brand Officer, Asad Ayaz.
“We are honoured to be supported once again by Disney’s holiday campaign this year, helping us to grant life-changing wishes for children with critical illnesses all over the world,” said Luciano Manzo, President and CEO of Make-A-Wish International.
“The festive season is a period for togetherness and quality time with loved ones, and we hope the special wish weekend at Disneyland Paris will bring joy and strength to these families, when they need it most.”
