Supermarket chain Aldi has unveiled its latest accessory, a 75p celery bag.
The budget-friendly offering is the supermarket’s playful response to luxury brand Moschino’s recently launched Sedano Bag, which comes with an eye-watering price tag of £3,730.
Sedano is Italian for celery and the brand describes the bag as representing “Moschino’s irreverent spirit”.
Not everyone is a fan, however, and people took to social media to mock the item, with one Reddit user quipping, “rich people cosplaying regular people who do things like buying groceries.”
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Aldi’s celery bag is made from real celery stalks and aims to be both functional and affordable according to the grocer.
“Our ‘Celery Bag’ is not just a fashion statement,” said an Aldi spokesperson, “it’s a celebration of affordability and good taste. At Aldi, we believe that true style should be accessible to all.”
