Media agency Wavemaker has partnered with ad-supported streaming service Pluto TV to create a spine-chilling immersive experience at Outernet London, bringing the iconic British TV series ‘Most Haunted’ to life. 

The limited-time event, which promises to transport participants into a haunted house full of ghostly encounters, coincides with the premiere of Most Haunted’s latest season on Pluto TV’s dedicated channel and will take place at the Tottenham Court Road venue from 10am to 9pm until 31 October. 

The experience will use cutting-edge technology, including high-tech 8k digital screens, chilling soundscapes and Facescape AI – to create a hauntingly realistic atmosphere.

Participants will be guided through the experience by Yvette Fielding’s voice, tasked with spotting clues and solving mysteries. 

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The campaign will also include targeted out-of-home (OOH) placements around central London as well as influencer amplification and digital promotion.

“Pluto TV and Most Haunted deserved a campaign that matched the thrill and suspense of the show,” Wavemaker client managing director Genna Trentham said.

“By partnering with Outernet London, we’ve been able to create an immersive experience that pushes the boundaries of what’s possible. We’re super proud of this activation – it goes beyond simply reaching audiences, instead offering an innovative and interactive journey that’s both engaging and meaningful.”