Streaming giant Netflix has opened a pop-up shop in London selling props, costumes and memorabilia from some of its most popular shows to raise money for mental health charity Mind.

Devised by The Experience Agency, ‘As seen on Netflix’ opened last week in East London’s Bethnal Green, and has now moved on to Birmingham’s iconic Bullring shopping centre.

The shop will be supported by an online auction featuring a range of excusive items from the platform such as a coat worn by Nick in Heartstopper, which is set to be sold for an eye-watering £18,000. Other items include props from hit series Bridgerton and The Crown.

“As Seen on Netflix is more than just a pop-up shop; it’s a celebration of incredible fan communities. Fandom has an extraordinary ability to bring people together, creating connections and community around a passion for stories,” Netflix VP of UK content, Anne Mensah said.

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“Our fans are the heartbeat of everything we do at Netflix, which is why we’re so excited to create this opportunity for fans to own a piece of the shows and films they love, and support the important work done by Mind.”

Proceeds from the auction and shops will go to charity Mind, which is running the sales via its Ebay page. Mind will also be running a free prize draw to give fans the chance to win one of three signed posters of Jeff Goldblum’s Zeus from KAOS.

Mind CEO, Sarah Hughes added: “We know that when mental health issues are explored on-screen, they can hold real power in helping us to understand our own experiences.

“That’s why we are delighted to be joining forces with Netflix for this very special partnership, to make sure no mind is left behind.”