Discount retailer Poundland is investing £20m to support the launch of its first-ever nationwide rewards scheme, Poundland Perks.
As the first discount retailer to launch a loyalty programme, Poundland’s new app will allow customers to save, earn and play across more than 800 stores in the UK.
Launching tomorrow (17 October), the discounter has invested in state-of-the-art tills and faster, simpler self checkouts, allowing customers to use the app on their phone at checkout.
Offers and digital vouchers from the Poundland Perks app will be available at every manned till by 1December, while the multi-million pound investment also allows customers to use their points on Poundland.com.
Poundland director of digital Tom Hill said: “Today’s a really important day for our customers as we open up a new digital world that gives them the chance to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in store or online.”
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He added: “Thanks to our pilots in Scotland, Northern Ireland and on the Isle of Wight, we’ve created an app that’s convenient and easy for people to use in store, with reward vouchers that help customers save even more.”
“So far, we’ve already had over 500,000 customers sign up through our digital platforms and are looking forward to welcoming many more.”
Customers can download the app in Google Play and Apple App stores and will be able to receive at least 100 perks in the app at one time.
Once a customer has over 5,000 points they can turn them into digital rewards vouchers to spend in-store or save for a bigger purchase. Perks include deals on Domestos, Pot Noodle, Dove, TRESemmé and Lynx products.
A nationwide promotional tour for Poundland Perks is hitting the road today with a caravan café supported by Nescafé pitching up outside stores in major towns and cities, encouraging customers to download the app.
