Is having an instantly recognisable brand the holy grail of marketing? We’ve seen some incredible brand-first campaigns lately, from British Airways, Müller, and Specsavers to name a few. But how can marketers elevate their branding and reach the pinnacle – that sweet spot where everyone knows at first sight who you are, what you do and what you care about?

In this episode of Marketing Beat’s Marketing Bites we’ll be asking that question with a brand that will be instantly familiar to listeners, Tony’s Chocolonely. Head of creative Emma Baines occupies the hot seat as we pick her brains on how the chocolate-maker has achieved impressive brand awareness in a breathtakingly short amount of time. How have they managed to wrap their purpose within their brand, and what can they do about the slew of imitators and copycats who will inevitably follow?

Also joining us to share his insight and perspective is brand building expert, Frontify director of brand marketing James Fooks-Bale. James will explain how brands can harness the power of recognition, the importance of consistency, and what assets really connect with the consumer and how to protect them.

We loved talking to both of them, join us for another great listen on the Marketing Bites podcast.

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