Frontify director of content and comms, Digge Zetterberg, explains why CMOs believe investing in a strong brand matters more now than ever before.
Three-quarters of CMOs find 2023 ‘more stressful’ than pandemic peak
74% of CMOs have revealed that they have found the last six months to be even more challenging than during the height of the pandemic.
Bang & Olufsen’s global creative director on brand identity and appealing to Gen Z
Bang & Olufsen’s global creative director Paul Collins shares how he has helped revolutionise the brand’s marketing strategy a
Coca-Cola’s VP of design on the ‘real magic’ of legacy marketing
Coca-Cola’s global VP of design Rapha Abreu speaks to MB about how marketing and creative innovation have been key to the brand’s success in 2023.
Frontify CCO on why brands should ‘never stop spending’
Frontify’s global chief commercial officer Rebecca Rosborough on how brands should never stop spending, even in a recession.
“Creativity is always rebellion”: Tom Beckman on why brand purpose is the key to success
Weber Shandwick’s global CCO Tom Beckman speaks to MB about how purpose and risk-taking are key for a brand’s survival in the modern era.
Trading Places: Industry moves you may have missed including Adam&EveDDB, Wunderman Thompson and Wavemaker
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…