Visa has teamed up with LADBible and The Sidemen to launch a new ad encouraging young people to take up side hustles.
Fronted by The Sidemen themselves, the film aims to provide practical advice and support to aspiring business owners.
“We’re all so proud to be continuing our partnership with Visa for a fifth year. This time, we’re giving our highly engaged Gen Z audience inspiration and advice from incredible young entrepreneurs, who are out there making finances work on their terms,” said LADBible Group executive creative director LA Ronayne.
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Running across TikTok and Instagram on LADBible, Tyla and FOODBible, as well as onsite amplification at LADBible.com, it is expected to reach an audience of 46.5 million.
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The TikTok Shop content series delves into the highs and lows of starting your own side hustle businesses and showcases how products can be promoted through the TikTok Shop Showcase.
Visa Europe chief marketing officer Kim Kadlec said: “We’re thrilled to partner with LADbible and The Sidemen for an innovative campaign that champions the entrepreneurial spirit of young side hustlers. Our research highlights the thriving nature of passion-led side hustles, and by spotlighting dynamic young entrepreneurs and providing secure payment solutions that enable their growth, we are proud to contribute to their success.”
“This collaboration underscores our ongoing commitment to supporting small businesses and empowering the next generation to innovate and reach their potential.”
