Fashion retailer AllSaints is partnering with housing charity Shelter in order to mark World Homelessness Day on 10 October with a host of sustainable fashion events.
In the move, which coincides with the fashion brand’s 30th anniversary, AllSaints will donate 5,000 pieces of quality womenswear, accessories, one-of-a-kind pieces, samples and items from past collections to Shelter, to be sold in the charity’s secondhand shops.
Standout lines from the donations will include hand-picked designer and vintage pieces, listed as ‘The best of Shelter’.
A further highlight will be Golden Ticket items – AllSaints gems handpicked by the brand’s design director and ‘hidden’ in selected Shelter and Shelter Scotland stores.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“We are really delighted to be partnered with AllSaints, and to be part of their 30th birthday celebrations,” said Shelter head of retail Tracey Morrison.
“We’re grateful for their ongoing donations and the support of their teams nationwide. This event feels extra-special and we can’t wait to see what our customers make of it.”
AllSaints chief operating officer Catherine Jobling added: “We are passionate about making sure our brand is a force for positivity and change, and working with Shelter is an important part of that.
“This year is particularly special for AllSaints as we celebrate our 30th anniversary and we wanted to celebrate in ways that felt significant and genuinely meaningful. We’re really looking forward to seeing people enjoying discovering items in store.”



