In its latest work for BBC News, BBC Creative has highlighted the organisation’s efforts to tackle disinformation in a a rousing new spot narrated by broadcaster Clive Myrie.
The 90-second ad includes key moments that were prone to being hijacked by disinformation, such as the pandemic, the recent UK riots and the attempted assassination of Donald Trump.
Giving a nod to the grit and determination of journalists across the world, the campaign aims to underscore the BBC’s commitment to transparency and factual reporting, led by its verification arm BBC Verify.
“The more you try to drown out reality, the harder we’ll work to verify the facts,” narrates Clive Myrie.
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The film comes as part of a wider campaign which will include digital out-of-home posters, cinema, radio and iPlayer.
Chief brand officer Charl Bassil said: “A big part of the reason I joined the BBC was to be involved in initiatives that matter to so many of us and it is a genuine privilege to work alongside colleagues who are deeply committed to doing the right thing.”
“This campaign speaks to the broadcaster’s mission to deliver accurate, impartial news globally and illustrates our commitment to pursuing the truth in an age of disinformation,” he continued.
“It feels timely and a fitting message for the times we all find ourselves in. After all, this is our BBC.”
