Baby and Toddler food snack brand Organix celebrates everyday outings in a new campaign worth £1 million.

SetIt stars a group of Organix “Lil Ballers”, a team of toddlers with attitude and swagger who live it up with their favourite Organix snacks in tow.

The campaign will run across TV,  YouTube, paid social, influencer partnerships and shopper marketing, with the aim of showcasing how Organix and its range of toddler snacks keep smiles on faces throughout the day.

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Organix marketing director Mandy Bobrowski said: “Now that our advert is live, we can’t wait to see the reactions to our creative campaign that’s sure to resonate with parents and caregivers everywhere. We know family life can be unpredictable, and we’re here to help parents keep those good times rollin’ with our delicious, organic snacks.”

“With our £1m investment, we want to make sure that Organix is top of mind for shoppers when in-store or online. With growing trends and popularity for organic baby & toddler food, we will continue to support retailers with our investment to drive the category forwards and help reach its full potential.”