Ingenuity has rebranded its intermediary service to Ingenuity+ after research revealed a reset of how brands and agencies come together, stay together and grow together.
The move sees Richard Robinson as executive director and Gill Huber as managing director join managing director Duncan Wood and managing partner Dominic Glenn within the team.
Ingenuity+ will act as a key pillar in the group for improving the process of connecting brands with agencies regardless of their size, discipline or location.
It is the latest addition to Ingenuity Group, which was founded by Chris Kemp and includes Future Factory, Reg & Co, MAD//Fest and MAD//Masters.
Growth managing director Duncan Wood added: “I’m delighted Gill and Richard are joining the team and am looking forward to working closely with them to grow our intermediary business and continue the great work we do to connect brands with agencies across the whole country.”
“There are great opportunities ahead for brands and agencies alike to come together and grow together.”
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The findings showed CMOs saying that they need intermediary services to deliver expert, bespoke guidance for every brief every time.
Despite 90% of respondents saying they want to work with an Intermediary, Ingenuity’s findings revealed that they are currently faced with an inflexible “search and selection” model.
Ingenuity+ executive director Richard Robinson said it was the “largest study” into what CMOs want in the intermediary market, with the conclusion that a new model is needed to deliver against the real needs of brands and not just their needs from a decade ago.
“Our research clearly showed that 69% of marketers will ‘definitely’ be pitching in the next 12 months and another 29% will probably be,” said Ingenuity+ managing director Gill Huber.
“There is an urgent need for an agile, expert and experienced intermediary solution. Enter Ingenuity+; with decades of combined and broad experience we are able to offer expert and bespoke solutions to help guide brands and agencies through the right pitch process.”
Featured image: (l-r) Duncan Wood, Gill Huber and Richard Robinson
