British Gas is starring long-term ambassador and five-time Olympic medallist Tom Daley in its latest advert which launches the energy provider’s ‘same day service promise’.
Developed in partnership with T&Pm and OMD UK, the hero television spot – which will air tonight during The Great British Bake Off – shows Daley visualising the perfect dive as he daydreams before being interrupted by a British Gas technician who has come to fix his boiler.
“As we head into winter, the last thing any of us want is a broken boiler, but rather than focus on the disaster that it can cause, we wanted to cut through the category conventions with a playful campaign focusing on positive resolution,” said T&Pm group creative directors Chris Clarke and Matt Moreland.
“Tom Daley plays a relieved customer, but the real heroes are the British Gas engineers like Darren, who are always there to help save the day.”
https://vimeo.com/1014369023?share=copy
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
The move continues Daley’s partnership with British Gas following his appearance in the popular price electricity campaign last winter and ‘Powering Home Fans’ over summer.
The campaign extends beyond television with high-impact out-of-home, radio, press, digital and social activations, all centred around assuring the nation that British Gas can respond reliably to household heating or hot water dramas.
British Gas marketing director Andy Freeman said: “We understand the huge disruption and worry a broken boiler can cause.
“This campaign highlights our commitment to keeping the nation’s homes warm and working and being there for everyone in their time of need, because everyone deserves peace of mind when it comes to their home.”
