Habitat has teamed up with creative agency New Commercial Arts for its latest autumn campaign.

Shot by award-winning photographer Jake Curtis and set in autumnal colours, the campaign narrates the role of different products, for example “The [makes me smile every time] vase”.

It will run across out-of-home, social and digital channels as well as press advertorials throughout the country. Special build 3D replicas of some hero homeware and furniture pieces will appear across London, Leeds, Manchester and Edinburgh this November.

Media is being handled by PHD, the campaigned commenced this week (23 September).

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It builds on Habitat’s new “love design, love habitat” brand platform which showcases the brand’s belief in powerful, accessible design.

The arrival of the brand platform came as the retailer celebrated its 60th anniversary with a series of giant 3D billboards in London (Exmouth Market and Whitechapel), Manchester and Birmingham.

“Habitat has always been a brand celebrated for design, and its strong use of colour and shape. This campaign heroes the beautiful boldness of the new autumn collection and the products we’re proud to show off,” said New Commercial Arts founder and artistic director Nici Hofer.

Habitat’s 2023 autumnal campaign featured a lavish 30-second spot which highlighted the role of furniture in shaping pleasant nights in as the season begins to darken.