National homelessness charity Crisis has partnered with fashion retailer Uniqlo as part of a three year collaboration with the Mr Men and Little Miss franchise.
Developed alongside people with lived experience of homelessness, the new Little Miss Invisible and Mr Invisible characters shed light on the reality of being without a safe home.
A limited-edition range of t-shirts will be available at Uniqlo, with additional products set to be made available through Crisis and Little Miss Men online stores, with much-loved familiar characters including Mr Happy, Little Miss Chatterbox and Mr Tickle.
Launching on 10 October to mark World Homelessness Day, £3 from every t-shirt sold will go to Crisis to help further their message to end homelessness.
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The t-shirts will launch in Uniqlo’s Westfield White City store, where customers will be able to use embroidery and UTME services and will have access to an additional home-inspired keyhole range designed by artist Rory McQueen. Following this they will expand to be available at Uniqlo stores across the country.
Additional products including tote bags, mugs, hoodies and wall prints will also be available online at shopfromcrisis.org.uk and mrmen.com.
“We are delighted that Mr. and Little Miss Invisible will be joining familiar characters as part of our new partnership,” said Crisis head of ecommerce Kim Collins.
“These new characters bring to life what we hear daily through our services – that people facing homelessness often feel unseen and isolated from wider society. This must change.
“By sparking a conversation and challenging the stigma around homelessness we know we can change the narrative and ultimately end homelessness across Britain.”
Sanrio and Mr Men chief operating officer Silvia Figini said the brand is “incredibly proud” to partner with Crisis.
“The characters were created to shine a light on the often-unseen struggles faced by those experiencing homelessness,” she added.
“By leveraging the strength and popularity of the Mr. Men Little Miss brand, we hope to raise awareness and inspire meaningful action. Through this collaboration, Mr. and Little Miss Invisible will serve as a powerful reminder that no one should be invisible in our society, and together, we can make a difference.”
